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The 10 Best Free Keyword Research Tools for Startups


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Many startups begin with an idea but lack deep financial resources.

Aa result, they’re often reluctant to spend money on anything that isn’t absolutely necessary. If there’s a way to accomplish a task for free, they’ll find it.

If this sounds like your approach, you’re probably reluctant to spend a dime on something as basic as keyword research.
While there are plenty of tools that offer advanced features and functionality, the essential keyword research process is fairly simple. And if you’re just looking for the basics, it’s possible to use the best keyword research tools without spending a cent.
This still holds true even now that Google restricts access to their Keyword Planner, which used to be the go-to choice for bootstrapped site owners.
Now, this tool is only accessible to users running AdWords campaigns. So even though it’s still technically free to use, it’s not available to budget-conscious marketers who aren’t ready or willing to invest in an ad campaign on the platform.

Fortunately, there are plenty of other tools to try. (KEYWORD RESEARCH)

That’s why in this post, I’m going to reveal eight options that are 100% free to use. There are no “freemiums,” no free trial signups required, and no restricted-use tools in this post.

I’ve only included legitimate tools that will help your startup find the right keywords for your site completely free of cost

Regardless of your niche, audience, focus, and goals, these keyword tools will give you the insight you need to improve your SEO strategy and achieve the only visibility you want. (KEYWORD RESEARCH)

Why are keyword research tools so important?

Before I jump into the tools you can use to choose the best keywords for your site, it’s important to understand why this process matters so much in the first place.
Some site owners view it as little more than an obligatory box to check or a way to validate the keywords they assume are the right choices for their brand.

This is not the case.
When done correctly, keyword research can serve as the blueprint for your digital marketing strategy and guide each decision you make.

It can shape your content, help you make more informed decisions about your ad campaigns, and enable you to reach more qualified leads and customers.
And choosing keywords the right keywords for your website doesn’t need to be difficult, either.

The basic idea is fairly straightforward.

It involves brainstorming ideas, expanding those ideas into new keywords and phrases, then determining which are the best choices for your marketing goals.
And there are tools for each step of this process. Certain tools will help you learn more about how your target audience searches for information, while others will give you data on each keyword’s search volume and competition level. (KEYWORD RESEARCH)

But as you research your options, you’ll want to look for keywords that fall into four key categories.
After all, each ad campaign you launch and each piece of content you create has a slightly different goal. You won’t take the same approach to all of your digital marketing efforts — so you can’t use the same keywords for all of them, either.
So before we get into the tools you can use to uncover the best keyword options for your business, let’s take a look at the types of keywords you should be looking for.

Primary and secondary keywords. (KEYWORD RESEARCH)

As the name implies, primary keywords are the most important keywords you want your site to rank for. They’re typically a logical description of what you sell or what type of service you offer.

For example, if you provide cleaning services in Albuquerque, your primary keywords will likely be something along the lines of “cleaning services Albuquerque” or “home cleaning Albuquerque.”
These are the most obvious phrases a potential customer might search to find a business like yours.
Your secondary keywords, then, are typically related to your primary keywords but use alternate phrasing.
Using the same cleaning business example, “weekly cleaning Albuquerque,” and “cleaning service Albuquerque” might be possible secondary keywords.
In many cases, these keywords will be so closely related to your primary keywords that they don’t warrant their own pages.

Long  keywords (KEYWORD RESEARCH)

Long-tail keywords are technically defined as keywords made up of three or more individual words. But in many cases, they’ll be significantly longer.
These are often the most valuable keywords for an SEO strategy because they’re highly specific and have clear search intent.

Then, as you learn more about your options, you find more specific products and information by including more details in your search. These longer, more detailed searches are what ultimately lead you to purchase.
That’s why long tail keywords account for 65% of searches — and why traffic from long tail keywords typically has a higher conversion rate than traffic from broader phrases.

From an SEO standpoint, these longer phrases are also easier to rank for, since they’re more unique than shorter, broader keywords.
While there might be thousands of sites trying to rank for the keyword, “cleaning service,” there is probably only a handful trying to rank for, “eco-friendly home cleaning services in Albuquerque New Mexico.”

So although these keywords might not see monthly search volumes as high as their shorter counterparts, they can still be extremely effective for attracting and converting highly qualified traffic.

Semantic keywords  (KEYWORD RESEARCH)

Latent semantic indexing, or LSI, helps search engines understand content and context, and determine the intent behind a user’s search based on the specific keywords they use.
In simpler terms, it’s how search engines process synonyms in search and deliver accurate results.
For example, sticking with the same hypothetical cleaning company from above, let’s say a user searches for the phrase “maid service Albuquerque.” Although they’re not using that company’s primary “cleaning services” keyword, it’s clear that they could be a potential customer.
Or at least it’s clear to a human reader — because we know that these phrases are often used interchangeably. (KEYWORD RESEARCH)

With latent semantic indexing, search engines are becoming better at understanding these connections, too.
And you can help ensure that they can rank your pages for appropriate searches by including semantic keywords on your site. These are often synonyms or alternate phrasings of your keywords.
They can also be additional phrases that provide context and help search engines better understand the topic of each page. 

So by including relevant semantic keywords on your pages, you enable search engines to categorize and index them more accurately — and rank them more appropriately.
And as the use of voice search increases, optimizing for semantic keywords is becoming more important than ever.
Today, 40% of adults use voice search once per day, and 50% of voice search users utilize it to research products.

Plus, according to comScore, 50% of all queries will be through voice search by 2020.
This means that in addition to optimizing for the keywords users type, you need to consider how they phrase their searches when speaking them out loud.
For example, consider how you might search for a local pizza place.
If you were typing your search into your smartphone or laptop, you might type something like, “pizza shop Philadelphia.
But if you were using voice search, you’d likely phrase it like a question, like, “where’s the closest pizza place?
It should come as no surprise, then, that with the rise of voice search, there’s also been an increase in the percentage of searches including question phrases.

So as you look for keywords, consider the specific phrases your target audience might use to find the products or services you’re offering.

What questions might they ask? And what synonyms might they use that you aren’t targeting with your main keywords?

When you identify these semantic keywords, you’ll be much more effective in showing Google and other search engines that your content is in line with the intent behind your target audience’s searches — and attract even more qualified traffic as a result.

Competitor keywords  (KEYWORD RESEARCH)

Finally, as you look for keywords to target in your SEO strategy, it’s worth your time to do some competitor research.
Essentially, this is the practice of identifying the keywords that are already working for similar businesses in your industry. Then, you can add those keywords to your own strategy.
At the very least, this will help you ensure that you’re not missing any obvious keyword opportunities.

After all, if one of your competitors is ranking well for a valuable phrase, and you don’t have a single page targeting that phrase, the chances of the users searching for it becoming a lead or customer for your business are slim to none.
If you find any keywords that fall into this category, they should be top priorities for your SEO strategy.
Your competitors’ keywords can also serve as great new content ideas.  (KEYWORD RESEARCH)

And if you’re able to create a page that’s even more informative and higher in quality than that competitor’s, you just might be able to outrank them — and achieve even better results than their original page.

Now, at this point, you might be wondering which of these four types of keywords is most important for your SEO strategy.
But the truth is, the most effective way to optimize a site is by using a combination of each. Users have different search habits and preferences, and you’ll be most successful if you optimize your site in a way that helps search engines cater to all of them. (KEYWORD RESEARCH)

So as you select your keywords, aim to collect a mix of primary and secondary, long-tail, semantic, and competitor keywords.
I’ve attempted to make this process easier by organizing this list of free resources into these four categories.
You can use each of them to identify different types of keywords, then compile your findings for a well-rounded, comprehensive list to guide your SEO strategy.

I will explain 10 keyword planner to you in the next post that will be completely free for you and you will be able to rank your blog or website with the help of a good keyword
See you in the next post.